Pay Per Click
Like all great ideas, the essence of Pay Per Click (also known as PPC) is very simple:
You create ads and choose keywords, which are words or phrases related to your business.
When people use a search engine using one of your keywords, your ad appears next to the search results. Now you are advertising to an audience that is already interested in you.
People can simply click on your ad to make a purchase or learn more about you.
That's the simple explanation. The actual system is a lot more complex than that and takes skill and ingenuity, as well as a lot of experience to get a campaign right.
But, campaigns don't stay right forever. Bids for keywords change, search terms change. Even Google changes the goal posts on a regular basis. That is why you need to either actively manage the campaign or choose us to do it for you.
Only campaigns that are refined on a regular basis will get you the very best from your budget.
Just to recap, there are three core reasons to put Pay Per Click at the heart of your marketing activity:
Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and its advertising network.
Greater control
You can edit your ads and adjust your budget until you obtain the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value
There is no minimum spending requirement or time commitment. And with the cost-per-click option, you are only charged if people click your ads. This means that every pound of your budget goes toward bringing new prospects to you.
Contact us now on 0845 094 8941 or by email to info@clickboost.co.uk
