Scott was previously the eCommerce and Digital Marketing Director for online retailer Powerhouse Fitness, leading the digital team, which achieved circa 40% growth YoY.
After five years of sustained growth – driven largely by increasing online sales through the website (Magento), Amazon, eBay and Tesco – the business was purchased in 2016 by Europe’s largest home fitness specialist, expanding the portfolio to 77 stores in continental Europe and 12 stores in the UK and turning over €130m in total.
Scott remained with the business for two more years post-acquisition before founding ClickBoost with Gordon (previously Head of Digital for Powerhouse Fitness & Lookers PLC).
Scott’s experience lies in PPC for eCommerce (Google Ads, Google Shopping and Remarketing) and the development, management and optimisation of complex eCommerce environments including Magento 1 & 2.
Gordon Campbell is a commercially-focused digital marketing specialist with unparalleled experience across a broad range of industries including automotive, dentistry, eCommerce and finance.
Gordon began his digital career working at a Glasgow-based digital agency and helped businesses drive more leads before becoming the Head of Digital Marketing for eCommerce giant Powerhouse Fitness.
Gordon moved on from Powerhouse Fitness to both build and head-up the digital marketing team for Lookers PLC, specialising in automotive. During his time there Lookers experienced unprecedented levels of growth in leads.
Having worked in both in-house and in senior agency roles, and as a specialist consultant, Gordon is a seasoned Search Engine Marketing expert who is extremely knowledgeable in both technical SEO & PPC, having driven results time and time again.
Gordon’s skills include eCommerce, PPC, Conversion Rate Optimisation, Google Shopping, Data Analysis, Google Analytics & Tag Management and Digital Project Planning. He has also trained a significant number of digital marketers over the years, who have all gone on to have successful digital marketing careers.
Former SEO Manager at Equator, Jordan devised strategies and managed SEO campaigns for clients such as Clydesdale Bank and AXA PPP Healthcare to achieve project deliverables and targets.
Jordan has a wealth of experience in eCommerce and conversion rate optimisation. While at Loxley Colour, for example, increasing conversion rate of new customer registrations by 64% YoY by optimising the user journey at all key points and improving basket-to-completed sale conv. rate by 22% with re-designed basket and checkout stages.
Jordan also runs highly-effective PPC campaigns with a strong track record of increasing online sales and leads in both B2C and B2B spaces, previously helping Glasgow Retailer Houseology double its monthly revenue levels and come from behind to exceed annual targets.