Scott was previously the eCommerce and Digital Marketing Director for online retailer Powerhouse Fitness, leading the digital team, which achieved circa 40% growth YoY.
After 5 years sustained growth, driven largely by increasing online sales through the website (Magento), Amazon, eBay & Tesco, the business was acquired in 2016, purchased by Europe’s largest home fitness specialist expanding the portfolio to 77 stores in continental Europe and 12 stores in UK, turning over €130m.
Scott remained with the business for 2 more years post acquisition before founding ClickBoost with Gordon (previously Head of Digital for Powerhouse Fitness & Lookers PLC).
Scott’s experience lies in PPC for eCommerce (Google Ads, Google Shopping, Remarketing) and the development, management and optimisation of complex eCommerce environments including Magento 1 & 2.
Gordon Campbell is a commercially focused digital marketing specialist with unparalleled experience across a broad range of industries including automotive, dentistry, eCommerce & finance.
Gordon began his digital career working at a Glasgow based agency and helped businesses drive more leads before becoming the Head of Digital Marketing for eCommerce giant Powerhouse Fitness. Gordon moved on from Powerhouse Fitness to both build and head up the digital marketing team for Lookers PLC, specialising in automotive for a few years and during his name there Lookers experienced unprecedented levels of growth in leads.
Having worked in both in-house and senior agency roles, and as a specialist consultant, Gordon is a seasoned Search Engine Marketing expert, extremely knowledgeable in both technical SEO & PPC – having driven results time and time again.
Gordon’s skills include eCommerce, PPC, Conversion Rate Optimisation, Google Shopping, Data Analysis, Google Analytics & Tag Management & Digital Project Planning. He has also trained a fairly significant number of digital marketers over the years who have all gone on to have successful digital marketing careers.
Former SEO Manager at Equator, Jordan devised strategies and managed SEO campaigns for clients such as Clydesdale Bank and AXA PPP Healthcare to achieve project deliverables and targets.
Jordan has a wealth of experience in eCommerce and conversion rate optimisation. While at Loxely Colour for example, increasing conversion rate of new customer registrations by 64% YoY by optimising the user journey at all key points & improving basket-to-completed sale conv. rate by 22% with re-designed basket and checkout stages.
Jordan also runs highly-effective PPC campaigns with a strong track record of increasing online sales and leads in both B2C and B2B spaces, previously helping Glasgow Retailer Houseology double its monthly revenue levels and come from behind to exceed annual targets.