AMAZON ADS TARGETING
If you are looking to improve your ACoS (advertising cost of sale) on Amazon, here’s a really quick win.
You can now make bid adjustments on Amazon PPC based on:
- products that complement your product
- users who view product pages similar to yours
- Loose match (shoppers who use search terms loosely related to your products)
- Close match ( shoppers who use search terms closely related to your products)