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ECOMMERCE CASE STUDY
Arran Aromatics

ARRAN produce a luxury line of natural, evocative scents & truly unique soap, bath & body products.

With ambitious growth plans, Arran wanted to sigificantly increase revenue and outoerform historical high’s.

ECOMMERCE PPC

THE RESULTS – 337% Increase in Google Ads Revenue YoY

Here’s what we did:

  • Restructured the account building new campaigns
  • Promoted daily deals through ad copy, promo extensions, Shopping & more
  • Competitor and marketplace analysis vs Amazon
  • Setup Microsoft Bing Ads & Shopping
  • Unearthed profitable generic keywords from multiple ad tests & dynamic bid strategies
  • Highlighted conversion tracking issues which allowed us to make faster decisions around what works