ARRAN produce a luxury line of natural, evocative scents and truly unique soap, bath & body products.
With ambitious growth plans, Arran wanted to significantly increase revenue and outperform historical highs.
THE RESULTS? 337% Increase in Google Ads Revenue YoY
Here’s what we did:
- Restructured the account, building new campaigns
- Promoted daily deals through ad copy, promo extensions, Shopping & more
- Competitor and marketplace analysis vs Amazon
- Set up Microsoft Bing Ads & Shopping
- Unearthed profitable generic keywords from multiple ad tests & dynamic bid strategies
- Highlighted conversion tracking issues which allowed us to make faster decisions around what works