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Arran Aromatics

ARRAN produce a luxury line of natural, evocative scents and truly unique soap, bath & body products.

With ambitious growth plans, Arran wanted to significantly increase revenue and outperform historical highs.


THE RESULTS? 337% Increase in Google Ads Revenue YoY

Here’s what we did:

  • Restructured the account, building new campaigns
  • Promoted daily deals through ad copy, promo extensions, Shopping & more
  • Competitor and marketplace analysis vs Amazon
  • Set up Microsoft Bing Ads & Shopping
  • Unearthed profitable generic keywords from multiple ad tests & dynamic bid strategies
  • Highlighted conversion tracking issues which allowed us to make faster decisions around what works