GOOGLE ADS FOR
SMALLER BUDGETS PROGRAM
We work with clients of all sizes, including businesses spending upwards of six figures per month.
If you spend more than £2000 a month on Google or Facebook, simply contact us.
WHAT’S INCLUDEDUP TO £2,000/MO IN GOOGLE AD SPEND
Google Ads Account Management
Monthly Performance Reporting
48-72 HR email Support
You Own The Account & Data
Month 1 Fee Covers Custom Google Ads Account Setup (usually from £595)
Daily (and more) budget checks on your account
Includes eveything your small business
Google Ads account needs, done by professionals
Bespoke Account Setup
We build tightly themed, well structured campaigns based on years of experience across multiple sectors, managing multi-million pound budgets. We take these learning and apply them to your business.
We perform detailed keyword research from the outset, ensuring you’re targeting the best keywords, and use clever little search engine marketing tools (including some proprietary tools built by us) to analyse & improve performance, find ways to save money / reduce spend and reverse engineer your competitors ad campaign strategies and tactics.
If that’s not enough, we’ll even work with you to ensure the correct setup of conversion tracking in Google Ads, Google Analytics or both (it’s suprising the number of times we find acounts who are unknowingly double counting some conversions and didn’t know it).
Comprehensive Daily Checks
Internally, we have a comprehensive daily checklist we run through for large accounts (some spending upwards of six figures per month). We take the pillars of those daily checks, and apply them to your account, using tools like our budget pacing software, to understand where your account sits every day against your desired monthly budget, and projected spend for the month, adjusting & optimising as we go.
To be frank, the absolute best use of our time is working on, analysing (and to some degree reporting on) your account performance. Unfortunately, being data nerds and perfectionists, face to face meetings, presentations & frequent phone calls usually take us a great deal of time to prepare for. We like to be prepared.
To keep your management cost down to one low monthly fee, we keep our attention focussed on your account by limiting our client communication to emails with a 48-72 hour response time.
We are always on the end of the phone for emergencies. We will often call you with questions & observaions. And at kick off (especially as we begin to go through the process of understanding your business) we will most certainly have a lengthy call(s), if not, come to visit you.
Ongoing Expert Optimization
With years of experience managing Google ads accounts, we have honed our processes & optimsation techniques ensuring we use our time efficiently and effectively. As all we do is work in PPC accounts day in, day out, we can often diagnose problems, find wasted spend, and surface areas of opportunity to increase sales faster than most. We supplement this with our daily checks ensure everything is ticking over as expected while we also work on improving performance to meet your KPIs.
First Class Monthly Reporting
We send fully customised, automated, monthly reports designed for your account to ensure the most important KPIs are in front of you. This includes what we’ve done, and what we’re doing (or testing) next. This allows you to keep up on account changes and stay informed!