Would you like to save this page for later?
Add your info below and we’ll email you the link.
We’ll also let you know if anything relating to our offer changes so you don’t missed out.
If you are looking to improve your ACoS (advertising cost of sale) on Amazon, here’s a really quick win.
You can now make bid adjustments on Amazon PPC based on:
So now we can bid more aggressively on searchers who have a low ACoS (like those in the Close Match bucket), and bid down, therefore saving budget, on searchers in the loose match segment, which are much more likely to have a higher ACoS.
Within the ad targeting section of the Amazon Ads interface, you can view the ACoS for each group, and apply a bid adjustment. Alternatively, if a targeting method has a ACoS above the acceptable level, hit the ‘Active’ toggle and switch it off altogether. Win Win.
