ChatGPT is reshaping how people discover and compare brands. We get you in front of those conversations early through OpenAI’s new Ads Manager Beta, paired with the creative volume and measurement to make it perform.
1st
UK agencies in ChatGPT Ads
150+
Brands helped
£96M+
Paid media managed
7.3x
Average client ROAS
Conversational AI isn’t just another channel. It’s a new layer in the customer journey, where people explore, compare and move closer to a decision before they ever touch Google or your website.
People use ChatGPT to explore ideas, brainstorm options and surface brands they've never heard of before.
ChatGPT is replacing review sites and Google for side by side product, service and supplier comparisons.
Buyers refine choices and ask for recommendations before they ever land on your site or PDP.
ChatGPT Ads appear below relevant conversations as clearly labelled, separate responses. They’re concise, visual and matched to what the user is actually trying to do. Ads are shown only to users on free plans, never to Plus, Pro or Business users, and never to anyone under 18.
ChatGPT response
“Looking for premium running shoes for marathon training under £180?” Here are a few options worth considering based on cushioning, durability and recent reviews…
Pro level cushioning, tested by elite runners. Free UK returns.
Illustrative mock up. Actual placement and styling controlled by OpenAI.
ChatGPT Ads supports both CPC and CPM, sold through a relevance weighted, second price auction. We pick the model that matches your funnel goal.
Optimised for engagement and traffic. Custom max bids supported, with OpenAI's recommended starting bid of £3-5 per click.
Optimised for reach and visibility, with a default £60 CPM max bid. Best for awareness lifts that feed your wider funnel.
Built on OpenAI’s Ads Manager Beta best practice, layered with the testing rigour we use across £96M+ in managed spend.
We get your brand onboarded into OpenAI’s Ads Manager Beta, configured to allow the right web crawlers and ready to run.
We structure campaigns around the right objective (Views for CPM reach, Clicks for CPC traffic), set budgets, dates and target countries.
We craft focused ad groups with conversational context hints, framed as the questions, needs and situations your buyers bring to ChatGPT.
We produce multiple distinct title, copy and creative variants per offer, then learn quickly from impressions, clicks, CTR and conversions.
We're an OpenAI Ads Manager Beta partner and one of the first UK agencies actively buying media inside ChatGPT for ecommerce and lead gen brands.
Our in house copy and design pods build dozens of distinct angles per offer so the ChatGPT auction has enough variety to match a wide spread of conversations.
We run ChatGPT Ads alongside Google, Meta, TikTok and email so the discovery happening in chat actually converts and retains across your wider POD strategy.
We set up conversion tracking in Ads Manager Beta, layer in UTM tagging and connect it to your existing analytics so you can see real business impact, not just impressions.
OpenAI only places ads near conversations that are safe, appropriate and aligned with user trust, guided by their published Ads Policies. We brief creative to comply on day one so campaigns ship without rejections.
We set up conversion tracking inside Ads Manager Beta, add UTM parameters for your analytics stack and report on impressions, clicks, CTR, CPC, CPM and conversions every week.
Straight answers about eligibility, setup and what to expect when you advertise inside ChatGPT.
Any business with a live website and a valid OpenAI Ads Manager account can apply. Right now the platform is in a managed beta, so we handle the onboarding for you. We work with ecommerce brands, B2B services and lead gen companies. Your site must allow OpenAI's web crawlers and comply with OpenAI's Ads Policies.
You need a working website with a clear offer, a square brand image (1:1, minimum 256x256 pixels) and a daily budget you're comfortable testing with. We handle the rest: Ads Manager Beta access, campaign structure, ad copy, creative variants and conversion tracking setup. Most brands are live within 5-7 working days of signing off the creative.
We recommend starting with at least £3,000-£5,000 per month to gather meaningful data. ChatGPT Ads uses a second price auction, so you only pay slightly more than the next highest bidder. CPC bids typically start around £3-5 and CPM bids around £60. We monitor spend daily and reallocate budget towards the best performing ad groups.
Unlike Meta or Google, you don't pick demographic audiences. Instead you provide context hints: the questions, situations and needs your buyers bring to ChatGPT. OpenAI matches your ad to conversations that are relevant. The better your context hints, the more relevant your placements. We craft these for you based on search and customer research.
ChatGPT Ads is still early, so results vary by industry and offer. Early tests show strong engagement rates because ads appear at the exact moment someone is researching a purchase decision. Most clients see traffic and awareness lifts within the first 2-4 weeks. Conversion performance improves as we gather data and refine creative. We report weekly so you can see progress from day one.
ChatGPT Ads appear inside a conversation, not on a search results page or social feed. Users are actively asking questions and comparing options, so the intent is often higher and the mindset more exploratory. The format is simpler, one ad per response, and the auction is less crowded because the platform is new. It complements, rather than replaces, your existing paid media.
We set up conversion tracking inside OpenAI Ads Manager, add UTM parameters for your Google Analytics or other analytics platform, and pull weekly reports on impressions, clicks, CTR, CPC, CPM and conversions. We tie this back to your wider funnel so you see how ChatGPT Ads contributes to revenue, not just traffic.
Yes. OpenAI only shows ads next to conversations it deems safe and appropriate. Ads never appear near sensitive topics like health, politics or illegal content. They are only shown to free plan users aged 18 and over, never to Plus, Pro or Business subscribers. We also review every creative against OpenAI's Ads Policies before launch.
Be one of the first UK brands inside ChatGPT. We’ll handle Ads Manager Beta setup, creative and optimisation, so you can move while the auction is still uncrowded.
