Money Mentor Canada
Money Mentors partnered with ClickBoost to increase awareness and generate leads from users who were previously unfamiliar with the brand, creating a scalable, data-driven growth engine.
The key challenge was to increase the volume of leads from non-brand aware users while simultaneously boosting brand visibility in a competitive Canadian market. Their existing campaigns were primarily focused on brand-aware users, leaving significant growth potential untapped.
Separated brand-aware and cold audiences into dedicated campaigns for precise targeting and budget control.
Gradually scaled new-user campaigns using tailored ad copy and landing page experiments to improve engagement and lead quality.
Optimised campaigns for brand-aware users to maximise visibility, clicks, and conversions while protecting ROI.
4x the volume of leads from cold audiences
2x growth in brand searches, clicks & conversions YoY
Scaled media spend from $2.5k → $15k per month
12 Months timeframe to achieve results
Money Mentors scaled 4x more leads from cold audiences and doubled brand engagement YoY through a multi-channel advertising strategy that combined Google and Meta campaigns with audience segmentation.
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