Money Mentor Canada

Boosting Brand Visibility and Lead Generation from Cold Users

Money Mentors partnered with ClickBoost to increase awareness and generate leads from users who were previously unfamiliar with the brand, creating a scalable, data-driven growth engine.

From 1x Leads

4x

Lead Volume Achieved

The key challenge was to increase the volume of leads from non-brand aware users while simultaneously boosting brand visibility in a competitive Canadian market. Their existing campaigns were primarily focused on brand-aware users, leaving significant growth potential untapped.

The Growth Journey

$15k

Media spend scaled

4x

Leads from cold audiences

2x

Brand searches, clicks & conversions YoY

12

Months timeframe for results achieved

How We Did It

Audience Segmentation

Separated brand-aware and cold audiences into dedicated campaigns for precise targeting and budget control.

Cold Audience Scaling

Gradually scaled new-user campaigns using tailored ad copy and landing page experiments to improve engagement and lead quality.

Brand Awareness Maximisation

Optimised campaigns for brand-aware users to maximise visibility, clicks, and conversions while protecting ROI.

The Numbers That Matter

4x the volume of leads from cold audiences

2x growth in brand searches, clicks & conversions YoY

Scaled media spend from $2.5k → $15k per month

12 Months timeframe to achieve results

"The team is responsive, they know their stuff and are always willing to go the extra mile to achieve results. Looking forward to many years of continued success!"
Vickram Agarwal
Marketing Director, Money Mentor Canada

Money Mentors scaled 4x more leads from cold audiences and doubled brand engagement YoY through a multi-channel advertising strategy that combined Google and Meta campaigns with audience segmentation.

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