PPC FOR DENTISTS
IN FACT, WE RECENTLY USED THESE EXACT STEPS TO REDUCE PATIENT COST PER ACQUISITION BY 55%
STEP 1: GO WHERE PEOPLE ARE LOOKING
Our research shows that the majority of people that are actively looking to book a dental appointment start their journey online, or more specifically, on Google.
Now, you may have heard of search engine optimisation (SEO) which is the process of making improvements to your website, and then promoting it in such a way that it appears high on Google’s free/organic listings.
However, this process takes time (usually many months) , and the results are often unpredictable.
But, there is a way to fast track you to the top of Google and place you in front of potential new patients at the exact time they want to book an appointment. We do this through Google Ads.
Google Ads, previously known as AdWords, allows us to specifically bid on keywords that people are actively searching on Google and you only pay when your ad is clicked.
For example, we know around 3,600 people search on Google each month for ‘Dentist Manchester’. There are 1,300 people searching for “NHS Dentist Manchester” and 390 searching for ‘Private Dentist Manchester’.
There are also people searching for specific treatments, such as dental implants, orthodontics, Invisalign, crowns, veneers and more. If you would like a free insight into how people are searching in your area then just [click here].
Of course, there’s more to it than just showing for specific keywords. It’s important the keywords you show for actually result in new patient sign-ups. After all, you don’t want to pay for clicks that don’t convert.
We talk more about how to make sure you only pay for clicks likely to convert in section 3 below.
Our research shows that the majority of people that are actively looking to book a dental appointment starts their journey online, or more specifically, on Google.
Now, you may have heard of search engine optimisation which is the process of making improvements to your website, and then promoting, in such a way that it appears high on Google’s free listings.
However, this process takes time, and the results are often unpredictable, but there is a way to fast track you to the top of Google and place you in front of potential new patients at the exact time they are wish to book appointment. We can do this through Google Ads.
Google Ads, previously known as AdWords, allows you to specifically bid on keywords that people are actively searching for on Google and you only pay when your advert is clicked.
For example, we know that around 3,600 people search on Google each month using the keyword ‘Dentist Manchester’, there are 1,300 searching using the keyword “NHS Dentist Manchester” and 390 searching using ‘Private Dentist Manchester’.
There are also people searching for more specific treatments too such as dental implants, crowns and veneers. If you would like a free insight into how people are searching in your area then just [click here].
Of course, there’s more to it than just showing for specific keywords, it is important that the keywords you show for actually results in new patient sign-ups. After all, you don’t want to be paying for a client that doesn’t convert.
We talk more about how we make sure you only pay for clicks likely to convert in section 3 below.
STEP 2: CREATE A FANTASTIC LANDING PAGE
Once you have got someone to visit your website you then need to make sure that the person signs-up as a new patient, books an appointment or requests additional information from your practice.
If the page a visitor lands on doesn’t have the correct information, or it isn’t optimised to drive leads, then ultimately the campaign could fail.
You may already have a website that is optimised to drive leads, if so, then you can skip this step and send traffic to your current website, but if not, then we can help you by building landing pages that are proven to drive leads.
We don’t even need to get access to your current website to do so.
WHY ARE GOOGLE ADS SO EFFECTIVE?
STEP 3: ENGAGE IN CONTINUAL IMPROVEMENT
The most important part of any digital campaign is ensuring that everything is measured.
We measure the exact keywords that a visitor uses when landing on your website and we understand the exact keywords that actually generate leads and new patient sign-ups.
We then take that information and feed it into your Google Ads’ campaigns to ensure that we only spend money in places likely to generate a return.
We can record exactly how visitors interact with your website or the landing pages we create and use that information to make improvements.
Through constant research and analysis, we are able to refine your campaigns on an on-going basis meaning that our clients often see a continual improvement in performance over time.
