GoFibre

Hyper-Local Ads for a National Broadband Rollout

Go Fibre is a next-generation broadband provider rolling out full-fibre connectivity across Scotland and the North of England. Following significant investment, they needed an agency capable of delivering hyper-local campaigns at national scale.

From New Launch

Record

Lead Volume

“Rolling out broadband town by town meant campaigns had to be extremely localised, targeting specific postcodes as infrastructure went live, while maintaining a consistent brand presence nationally. The team needed to generate high volumes of qualified leads in tight timeframes.

The Growth Journey

£164M

Investment Secured

50+

Towns Launched

Record

Lead Volume

23%

Conversion Rate

How We Did It

Hyper-Local Targeting

Built postcode-level campaigns that activated in sync with infrastructure rollout, ensuring budget was only spent in serviceable areas

Multi-Channel Strategy

Combined Google Search, Display and Meta Ads to build awareness and capture demand across every stage of the customer journey

Rapid Scale

Developed a repeatable playbook for launching new towns in days rather than weeks, enabling the commercial team to hit ambitious growth targets

The Numbers That Matter

£164M Investment

 

National Rollout

Record Lead Volume

23% Conversion Rate

"ClickBoost understood our business from day one. Their ability to move fast and deliver results at a local level while scaling nationally has been game-changing for us."
Marketing Lead
Marketing Lead, GoFibre

ClickBoost became GoFibre’s embedded growth partner — not just running ads, but shaping go-to-market strategy for every new town launch. The result is a scalable, repeatable acquisition engine.

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