Primal Strength

Phenomenal Growth in Sales Results in Multi-Million-Pound Investment

Primal Strength is a retailer of high-end fitness and gym equipment, known for world-class quality and innovation.

Rebuilt Google & Facebook Ads Drive

£X Million

Investment

Primal Strength had some of the best fitness products on the market, but limited marketing resources made it difficult to reach a wide enough audience. Their existing Google Ads account was underperforming, and Facebook Ads were mostly untapped. The company needed a strategy to drive more leads, sales, and measurable ROI while scaling efficiently.

The Growth Journey

Google Ads Rebuild

Took over an underperforming account from a previous agency and rebuilt it from scratch

Optimized Ad Spend

Reduced wasted budget immediately while capturing high-intent leads

Facebook Ads Expansion

Started with remarketing campaigns, then scaled to prospecting campaigns that successfully drove new customers

Proactive & Reactive Strategy

Continuously monitored market changes and adjusted campaigns to maximize ROI and maintain growth

How We Did It

Targeted Campaign Creation

Launched highly focused Google Search and Shopping campaigns to capture people in-market for premium fitness equipment.

Performance Analysis & Iteration

Combined Google Ads and Facebook Ads to drive both new sales and repeat business.

Integrated Multi-Channel Strategy

Developed a repeatable playbook for launching new towns in days rather than weeks, enabling the commercial team to hit ambitious growth targets.

Impact Highlights

Multi-Million-Pound Investment

Higher Leads & Sales

Reduced Wasted Spend

Facebook Ads Impact

"ClickBoost understood our business from day one. Their ability to move fast and deliver results at a local level while scaling nationally has been game-changing for us."
Marketing Lead
Marketing Lead, GoFibre

ClickBoost became GoFibre’s embedded growth partner — not just running ads, but shaping go-to-market strategy for every new town launch. The result is a scalable, repeatable acquisition engine.

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