Affordable Golf are one of the UK’s leading Golf retailers, with significant online precence and stores in Scotland.
As Affordable Golf needed to get a much better return from their PPC account, they approached us for help. David, Mark, Richard & the team wanted not only to increase revenue, but also improve ROAS.
THE RESULTS – A YoY INCREASE IN ECOMMERCE REVENUE OF 102%
Here’s what we did:
- Comprehensive analysis of the business, best sellers, top products lines and brands
- Understanding areas they wanted to grow
- Restructured the account from the ground up with new search & shopping campaigns
- Created hundreds of tightly themed search campaigns based on brands and product categories
- Built granular campaigns for devices, branded and generic searches for Google Shopping
- Optimised clearance items, promotions, best sellers and new product lines
- Put a daily granular ROAS reporting structure in place for all to see
