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ECOMMERCE PPC CASE STUDY
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Affordable Golf is one of the UK’s leading Golf retailers, with significant online presence and stores in Scotland.

As Affordable Golf required a much better return from their PPC account, they approached us for help. David, Mark, Richard & the team wanted not only to increase revenue but also improve ROAS.

eCommerce PPC

THE RESULTS? A YoY INCREASE IN ECOMMERCE REVENUE OF 102%

Here’s what we did:

  • Comprehensive analysis of the business, best sellers, top products lines and brands
  • Understanding areas they wanted to grow
  • Restructured the account from the ground up, with new search & shopping campaigns
  • Created hundreds of tightly themed search campaigns based on brands and product categories
  • Built granular campaigns for devices, branded and generic searches for Google Shopping
  • Optimised clearance items, promotions, best sellers and new product lines
  • Put a daily granular ROAS reporting structure in place for all to see

Watch the video