Affordable Golf are one of the UK’s leading Golf retailers, with significant online precence and stores in Scotland.
They don’t just sell online and instore, they also offer trade in to customers across the UK. We helped generate more trade in leads than ever before.
THE RESULTS – A 27% CONVERSION RATE
Here’s what we did:
- Built multiple new bespoke landing pages
- Drove targeted traffic to the landing page from Google Ads
- Tested landing page variations to find the best converter
- Used the results to inform organic search / web design pathways
- Analysed heatmap / clickmap and other data points to inform changes