Google Ads Segmentation

Google Ads

GOOGLE ADS SEGMENTATION There are many different ways to segment visitor data in Google AdWords to get a better understanding of account performance. The icon in the new interface is a little subtle (circled below), but not too be missed. Segmenting your AdWords data can lead to substantial improvements in conversion rate, and save money […]

New Google Keyword Planner 2019

NEW GOOGLE KEYWORD PLANNER 2019​ Google have just released a very helpful update to Keyword Planner that lets you filter by Grouped Ideas. To take advantage of this, go to the Keyword Planner (by clicking the Go To magnifying glass icon) and typing Keyword Planner. This will take you to this screen, where you can […]

Amazon PPC just got more interesting

Amazon Ads

AMAZON PPC JUST GOT MORE INTERESTING AMAZON ADS TARGETING If you are looking to improve your ACoS (advertising cost of sale) on Amazon, here’s a really quick win. You can now make bid adjustments on Amazon PPC based on: products that complement your product users who view product pages similar to yours Loose match (shoppers […]

How to Increase your Amazon Sales using Amazon Sponsored Ads

HOW TO INCREASE YOUR AMAZON SALES USING AMAZON SPONSORED ADS WANT MORE SALES ON AMAZON? Today, I’m going to share what I’ve learned generating over £1,000,000 in sales using Amazon Sponsored Ads and how I’ve done it. These are the exact techniques I’ve used to generate sales like these for our clients… UPDATE: MARCH 2019 – AMAZON […]

How to setup a missed call report in Google Ads


HOW TO SETUP A MISSED CALL REPORT IN GOOGLE ADWORDS (MY 3 MINUTE GUIDE) SETTING UP A MISSED CALL REPORT IN GOOGLE ADWORDS IS SUPER EASY!!! Just follow these 3 simple steps… Step 1 Go to the reporting icon (bar graph) at the top of the page, next to the spanner icon when you login […]

AdWords Strategy for Local Businesses

Local PPC

ADWORDS STRATEGY FOR LOCAL BUSINESSES This guide is intended for anyone that is relatively new to Google AdWords or has less than a few years experience. It will focus mainly on how you should structure your campaigns, ad groups and keywords to help improve quality score, click-through-rate, and most importantly increase the chances that you […]

12 powerful PPC tips for dentists (How to get more patients)

PPC for Dentists

12 PPC TIPS FOR DENTISTS SO MANY DENTAL PRACTICES MAKE THE SAME COSTLY MISTAKES OVER AND OVER AGAIN ADVERTISING ON GOOGLE. Most probably get good enough results to continuing advertising, not realising, they could squeeze even more from their advertising. Well, it turns out, dentists that succeed with PPC do 12 things really well… 1. […]